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Efrain from Gold Level Media discusses a marketing campaign focusing on return on investment (ROI). He shares insights about costs associated with direct mail marketing, highlighting that while some expenses may be lower due to their ownership of a marketing company, he will include all costs for accuracy. The company recently invested in $50,000 worth of printers and equipment for producing business cards, flyers, and other materials. Efrain emphasizes the need to recoup these investment costs, citing equipment such as a $4,000 machine among their recent purchases. The video aims to detail the financial implications and outcomes of their marketing efforts.