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In this video tutorial, Alex Berman from Inspire Beats explains the process of writing a business proposal. He highlights that a proposal is a customized document sent to clients in B2B selling, detailing your services and how you can address their specific problems. Key aspects include outlining the client's issues and the solutions you offer, alongside relevant project information. Berman emphasizes that proposals should be tailored to fit the client's needs, ensuring they understand the value you bring. He discusses the importance of knowing when to use a proposal, marking the beginning of a structured approach to creating effective proposals.