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In the video, Dan expresses his strong dislike for proposals, stating he has successfully closed high-value deals without using them. He reflects on his early career when he did create proposals, ultimately deeming that experience a mistake. Dan critiques the common scenario where significant time is spent crafting proposals, only for them to go unanswered, rendering the effort wasted. He questions the effectiveness of proposals, suggesting that if closing on the phone is unsuccessful, a written proposal will unlikely change that outcome. Dan advocates for alternative strategies over proposals in the sales process.