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In this video, Jordan Steen, also known as Serial Entrepreneur, provides a step-by-step guide on how to create a proposal for potential clients. He emphasizes the importance of outlining the services offered and associated costs. The tutorial includes actionable tips aimed at helping viewers secure client deals. Steen focuses on topics related to starting a marketing agency, building a personal brand, and launching an online business. He encourages viewers to subscribe for updates on future videos that offer free training, templates, and resources relevant to these topics. The presentation will transition to on-screen examples to illustrate the proposal creation process.