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In this video tutorial, Aaron, a product marketer at ChartMogul, explains how to set up subscription analytics on their platform. ChartMogul provides an overview of recurring revenue metrics, including monthly recurring revenue, churn, average revenue per account, lifetime value, and cash flow. Users can segment customers by plan, region, and sales rep, and add custom attributes for more detailed customer cohorts. The initial step involves getting data into ChartMogul, which can be done through direct integrations with various billing systems like PayPal and Chargebee. Users can also add custom data sources by inputting their API information.