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Efrain from Gold Level Media discusses a marketing campaign and its potential return on investment (ROI). He shares the costs involved, noting that as a marketing company, some expenses like printing and labor are reduced. For their campaign, they are utilizing direct mail to promote Gold Level Print, having invested in printers for producing marketing materials such as business cards and flyers. Efrain highlights a significant expense, with one piece of equipment costing approximately $50,000, and mentions an additional printer costing around $4,000. Despite initial costs, he emphasizes the importance of calculating total expenses for an accurate understanding of ROI.
