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In this video, Lauren from Proposify discusses whether to countersign proposals before sending them to clients. She confirms that countersigning, which means signing the proposal on behalf of the seller, is beneficial and supported by data—proposals that are countersigned have a 12% higher close rate. Additionally, using electronic signatures significantly enhances the process; proposals with electronic signatures are 3.4 times more likely to close and can accelerate the closing process by 32% compared to traditional methods. For more insights, viewers are encouraged to check out the "State of Proposals 2020" report.