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In this video, Jordan Steen, also known as Serial Entrepreneur, outlines how to create a proposal for potential clients, detailing the essential components to include and strategies to successfully secure the deal. He emphasizes the importance of showcasing the services offered and their respective costs. The tutorial aims to provide step-by-step guidance for viewers interested in starting a marketing agency, building a personal brand, or launching an online business. Jordan encourages viewers to subscribe for future videos, free trainings, and resources relevant to these topics, and he plans to share an example proposal on his screen.