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In this video tutorial, Ben Amos from Engage Video Marketing discusses the challenges of ensuring that video messages for sales prospecting, customer service, or internal communication are opened and viewed. He emphasizes that achieving a 98% open rate with video is not accomplished through email. Ben encourages viewers to subscribe for more tips and strategies aimed at effectively engaging their target audience through video marketing. He acknowledges the cluttered nature of email inboxes, highlighting the necessity for messages to stand out and be seen amidst the noise, and introduces the effectiveness of personalized video or one-to-one asynchronous communication as a solution.