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In this tutorial video, Marcus explains how to send SMS campaigns using Sendinblue. He guides viewers through the process step by step, starting with enabling SMS campaigns by clicking "add more apps." After that, he demonstrates how to create the first SMS campaign by selecting "create my first SMS campaign." Key fields to fill out include the campaign name, SMS sender, and message content. An example provided is an SMS for an August summer sale. Marcus also notes that users can customize the SMS sender with a name up to 11 characters, though in some countries, it may appear as a numeric shortcode instead. Viewers are encouraged to ask questions in the comments.