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In this video, Jordan Steen, known as the Serial Entrepreneur, explains how to create a proposal for potential clients. He emphasizes the importance of outlining the services offered and their costs, which is crucial for securing deals. The tutorial is designed to provide a step-by-step guide on what to include in a proposal to effectively attract clients. Steen invites viewers interested in starting a marketing agency or building a personal brand to subscribe to his channel for future videos, free trainings, content, and templates. The session will include a demonstration on crafting an effective proposal.