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In this tutorial, Anna outlines how to create an effective business proposal. She begins by discussing the essential components of a proposal: the roof, walls, and foundation. The roof represents the company's information, qualifications, and competitive advantages. The walls illustrate the proposal's understanding of the client's needs, demonstrating research and knowledge of the problem. Finally, the foundation encompasses pricing and methodology, detailing how the service or product will address the client's challenges. Anna also shares strategies for persuading potential clients and provides three critical tips from experienced software companies to significantly accelerate deal closures.