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Derek Johnson from Tatango addresses a common question regarding SMS marketing: whether brands must include opt-out instructions in every mass text message. While many brands commonly use phrases like "text STOP to unsubscribe," the necessity of including this in every message is governed by rules, specifically from the CTIA, which provides guidelines in its Short Code Monitoring Handbook. Derek emphasizes that it's crucial to adhere to these regulations rather than personal opinions on the matter. He intends to share more insights from the guidelines in the video.