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so youre ready to start sending promotional emails hi everybody im john linkin with ignite visibility and today im going to talk to you about four steps to send the perfect promotional email lets go ahead and dive into it before we get started make sure to subscribe and click the notification bell so that you can get more videos like this in the future item number one you want to define your customer define your goal and then of course define your promotion whats really important with email is that you know your goal and your customer because theres a great chance that when you put together your promotion youre going to be tailoring it differently to male female geography etc especially if you have your database segmented in that way so step number one is to define your promotion but also keeping in mind your goal and your customer its important to keep in mind potential customers they dont want to spend a lot of time thinking about your offer we want to make it really easy f
