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In this tutorial, John Lincoln from Ignite Visibility outlines the four steps to create an effective promotional email. He emphasizes the importance of first defining your customer, your goals, and the promotion itself. Understanding your audience is crucial, as it allows you to tailor the promotion to different demographics, such as gender and location, especially if you have a segmented database. Recognizing that potential customers prefer straightforward offers, the objective is to make the promotion easy to understand and engaging. Additionally, viewers are encouraged to subscribe and click the notification bell for more helpful videos.
