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In this tutorial, Efrain from Gold Level Media discusses a marketing campaign focused on direct mail, detailing the return on investment (ROI). He mentions that although the company owns the marketing equipment, which reduces costs, he will still include the expenses for clarity. Efrain highlights the significant investment in printers and other printing equipment, with one printer costing approximately $50,000 and another around $4,000. He aims to provide viewers with a transparent breakdown of costs to understand the ROI from the campaign effectively.