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In this video, Devon Dean from ProjectManager.com discusses the importance of creating effective project proposals. He emphasizes that personal interactions are crucial, as decision-makers are less likely to approve a project based solely on the proposal document. Instead, he advises engaging with project sponsors and champions to actively advocate for the project, using lobbying sessions and one-on-one meetings to refine the proposal and understand the decision-makers' perspectives. The key takeaway is that successful project funding relies heavily on communication and relationship-building, not just the written proposal itself.