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In this tutorial, Devon Dean from ProjectManager.com explains how to effectively sell a project through a well-prepared project proposal. He emphasizes that personal connections are crucial, as decision makers are unlikely to consider the proposal without prior communication. A high-quality proposal alone won’t secure funding; thus, project sponsors and champions should actively engage decision makers to advocate for their project. These lobbying efforts and one-on-one meetings are essential for refining the proposal and understanding the decision makers' perspectives. Overall, the interaction between proposal creators and decision makers significantly influences project approval.
