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Efrain from Gold Level Media shares insights on conducting a marketing campaign to evaluate ROI (return on investment). He outlines the costs involved, noting that while his marketing company can reduce expenses for printing and labor, he will include these costs in the total to provide an accurate figure. The campaign focuses on direct mail, utilizing new printers purchased for approximately $50,000, which will produce business cards and flyers. Alongside this primary printer, additional equipment amounting to around $4,000 has been acquired. Efrain emphasizes the significance of recouping these initial investments through the campaign's success.
