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In this video tutorial, the speaker addresses the common scenario in B2B and B2C sales where prospects often request a written quote. They emphasize that such requests can sometimes be misleading, as prospects may not always intend to follow through. To navigate this, the speaker advises sales professionals to eliminate ambiguity by directly assessing the prospect's qualifications. They highlight the importance of asking qualifying questions, noting that fear of being direct often stems from a strong desire to close the sale. Ultimately, the speaker asserts that by focusing on qualification, closing becomes easier, which encourages salespeople to prioritize effective communication over attachment to the sale.