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Proposals are crucial for attracting more photography clients. This video tutorial provides a step-by-step guide on creating effective proposals and contracts, using a personal template that helped secure over 50 product photography clients during the pandemic. The content is applicable to any service-based business, emphasizing that without a contract, no project or deal exists. A proposal formalizes discussions with clients, transforming verbal agreements into binding commitments through signatures. The tutorial highlights the importance of proposals in the sales process, noting that a signed proposal is essential for securing new clients and finalizing projects.