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Proposals are crucial for attracting more photography clients, and this video tutorial provides a step-by-step guide on creating effective proposals and contracts. It features a proposal template that has successfully secured over 50 product photography clients during the pandemic. While primarily aimed at photographers, the principles apply to anyone in a service-based business. The presenter emphasizes that without a contract, there is no project or deal; proposals formalize discussions with clients and ensure commitments. A signed proposal signifies the transition from conversation to a formalized agreement, making it an essential aspect of the sales process.