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Emily Probst from Modern Machine Shop explains how to write and submit a press release in a few simple steps. First, decide on the topic, which could be a new product, technology, event, trade show, merger, or management change. A press release serves as a communication tool to inform about developments in your business and their significance to the manufacturing industry. It can lead to larger stories, as many great articles have emerged from submitted press releases. Second, be concise, as she receives hundreds of press releases weekly, making brevity important for effective communication. Following these steps can enhance your press release's impact.