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In this tutorial, Emily Probst from Modern Machine Shop explains how to write and submit an effective press release. She outlines basic steps starting with identifying the topic, which can include new products, technologies, events, mergers, or management changes. A press release serves as a communication tool to inform the public about developments in a business and the manufacturing industry. Probst emphasizes the importance of brevity, as she receives numerous press releases weekly, making it essential for submissions to be concise to facilitate easy processing and coverage. Following these guidelines can lead to more significant stories derived from submitted information.