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In this tutorial, Emily Probst from Modern Machine Shop explains how to write and submit an effective press release. She outlines basic steps, starting with deciding on the topic, which can range from new products to upcoming events or management changes. A press release serves as a communication tool to inform others about significant developments in your business and why they matter. Probst emphasizes the importance of being concise, as she receives numerous press releases weekly and must process them efficiently. She notes that many valuable stories have emerged from press releases, underscoring their potential impact on the manufacturing industry.