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Emily Probst from Modern Machine Shop discusses how to write and submit a press release. She emphasizes that it's easier than it seems and outlines basic steps. Step one is to choose a topic, which can include new products, technologies, events, trade shows, mergers, or management changes. A press release serves as a communication tool to inform the industry about important developments in your business. Step two advises being concise, as editors receive numerous press releases weekly, making brevity essential for effective communication and higher chances of getting noticed. Proper submissions may lead to larger stories, enhancing visibility in the manufacturing sector.