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Sandy Beckwith, author of the free book publicity guide "Build Book Buzz," addresses a common question from authors regarding the best way to email a press release to journalists. She emphasizes that the incorrect approach is sending the press release as an attachment, as many journalists are hesitant to open attachments from unknown senders, which can lead to disappointing outreach results. Beckwith demonstrates the correct method by recommending that authors copy and paste their press release directly into the body of the email instead of attaching it. This ensures that the press release is easily accessible and more likely to be read by the recipients.
