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In this episode of Senayan PR, the host discusses the creation of a public relations (PR) plan, addressing a question received after the first episode. The importance of having a PR strategy is emphasized, as it provides a blueprint for campaigns, whether they are year-long initiatives or smaller projects. A PR plan helps outline goals, budget requirements, and evaluation methods at the end of the project. The host introduces upcoming steps for creating a PR plan and promises to share valuable insights and tips throughout the tutorial.