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In this episode of Senayan PR, the host discusses the importance of creating a public relations (PR) plan. Viewers are introduced to the "seven steps" framework crucial for developing an effective strategy. The host emphasizes that a PR plan is necessary for various projects, whether they are long-term campaigns or smaller initiatives. It serves as a blueprint outlining the approach, budget, and evaluation methods for the project. The tutorial promises to guide viewers through the steps to create a PR plan, along with some insider tips to enhance their planning process.