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Efrain from Gold Level Media discusses a marketing campaign focused on direct mail, detailing its return on investment (ROI). He clarifies that the final costs may be lower for them as a marketing company, given they receive printing and labor for free. However, he will still include these expenses in the total for accurate reporting. Efrain highlights recent investments, such as a $50,000 printer capable of producing flyers and business cards, as well as additional equipment costing around $4,000. The aim is to generate revenue to recoup the costs of the new tools acquired for their marketing efforts.