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In this video, Chris guides viewers on writing proposals to win clients for photography and video services. He shares strategies that can be applied to create effective proposals after emailing or speaking with potential clients. Chris emphasizes the importance of including key elements such as pricing and examples in the proposal, while also addressing how to build trust and convince clients to choose your services. The video is part of a series aimed at teaching photography and starting a creative business, with new content posted three times a week.