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Proposals are crucial for attracting photography clients. This video tutorial provides a step-by-step guide on creating effective proposals and contracts, utilizing a proven template that helped secure over 50 product photography clients during the pandemic. It emphasizes that this approach applies to any service-based business. Without a contract, projects cannot proceed; proposals consolidate discussions with clients, ensuring a formal agreement with a signature. The video underscores the importance of proposals in the sales process, highlighting that a deal is not finalized until the client signs, despite verbal enthusiasm about the project.