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This video tutorial emphasizes the importance of proposals in securing more photography clients, outlining a step-by-step process for creating an effective proposal and contract. The presenter shares their successful proposal template, used to attract over 50 product photography clients during the pandemic. The content applies not only to photographers but to anyone in a service-based business. The video highlights that without a contract, there is no project or deal, as proposals formalize client discussions and lead to signed agreements. In summary, proposals are crucial in the sales process; until a client signs, there is no confirmed deal.