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In this video, the importance of email templates for businesses is discussed, detailing how they save time and streamline communication. The speaker emphasizes that if an email is written multiple times—such as for scheduling sessions, answering frequent questions, or explaining policies—it should be turned into a template. Repeatedly crafting the same email is seen as inefficient. The speaker shares personal experiences of previously responding to client inquiries without clear templates or policies, which led to inconsistencies and inefficiencies. The tutorial aims to guide viewers in creating effective email templates to improve their business communication.