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In this video tutorial, Efrain from Gold Level Media discusses a marketing campaign focused on direct mail for their printing business. He outlines the concept of return on investment (ROI) and shares the associated costs for the campaign. Although the company may incur lower expenses due to owning a marketing firm, Efrain clarifies that he will include all costs in the total to provide an accurate estimate. He mentions they've invested in various printing equipment, including a $50,000 printer capable of producing flyers and business cards, as well as an additional machine costing around $4,000. This investment aims to drive revenue and recover their equipment costs.
