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In this video, Alex Berman from Experiment 27 discusses how to effectively craft partnership emails. He emphasizes the importance of establishing a compelling pitch and includes a case study featuring Shaun Foo, who runs a copywriting agency called Speech Silver in Singapore. Shaun successfully engages with other agencies, potentially competing or offering higher-priced services, to generate business through strategic partnerships. The video offers actionable tips on structuring partnership emails to attract and collaborate with similar service providers. Berman encourages viewers to implement these strategies to enhance their agency's outreach and business growth.