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In todays cold e-mail tear-down I wanna talk about video production. Were gonna be going through an e-mail for a production company. Similar B2B service to mobile apps but the way they sell is a little bit different so I want to run through this e-mail from a viewer and see what we can improve. So, heres the e-mail that we were sent. Rinaldo sent out a call for people that follow this YouTube channel and are subscribed to the e-mail list to send their cold e-mails to be torn down in this video. By the way, if you subscribe to the e-mail list Rinaldo will be happy to collect these e-mails from you and you might even get it torn down in one of these videos. So, please subscribe to that. So, heres the e-mail script that Tielman sent over. This e-mail is making two big errors that Im sure you can spot if youve been watching these videos for a while now. The first is, theres a lot of I ams. Its very me-centric, and then the other one is its full of typos. Another cold e-mail tear