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Matt introduces a valuable resource designed to help freelancers improve their project proposals. He addresses the common issue of sending proposals and receiving little to no response or losing clients after hours spent learning about their needs. Matt emphasizes that the proposal's quality directly affects a freelancer's chances of winning projects, highlighting that many freelancers struggle with writing effective proposals. He suggests that typical proposals often fail to clearly articulate project goals, provide multiple options, and are cluttered with unnecessary legal jargon. He stresses that proposals should be more than just protective documents; they must effectively communicate value to potential clients.
