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Efrain from Gold Level Media introduces a video tutorial on running a marketing campaign and calculating the return on investment (ROI). He mentions using direct mail for Gold Level Print and emphasizes that, while their costs might be lower due to owning a marketing company, he will include all expenses for accuracy. Efrain highlights the recent purchase of printers for creating business cards and flyers, noting that their main printer cost around $50,000 and additional equipment was approximately $4,000. He aims to share total costs involved to provide a clear understanding of the investment needed for the campaign.