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Efrain from Gold Level Media discusses a marketing campaign focused on direct mail. He aims to share insights on the return on investment (ROI) for the campaign, emphasizing that while the costs may be lower for his company due to ownership of a marketing firm, he will include all expenses for transparency. Efrain mentions the purchase of various printers for producing business cards and flyers, highlighting a significant investment of around $50,000 in equipment, with another printer costing about $4,000. He intends to detail the total costs involved to provide a clear picture of the campaign’s financials.