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In this video, Mike O'Brien provides a step-by-step tutorial on setting up and using Sendinblue, a popular platform for managing email and text contacts. He covers various features including growing contact lists, creating landing pages, and implementing email and text automations triggered by specific events (e.g., welcome emails or automated sequences). The tutorial is designed for beginners, starting from account setup and progressing through to analyzing performance metrics. Mike emphasizes the importance of mastering these tools for success in digital marketing.