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In this video tutorial, Efrain from Gold Level Media discusses planning a marketing campaign to evaluate the return on investment (ROI). He highlights the costs involved, noting that his company gets certain expenses, like printing and labor, for free. To ensure transparency, he includes these expenses in the total cost calculation. The campaign includes direct mail efforts for Gold Level Print, supported by new printers purchased for about $50,000, which can produce flyers and business cards. Additional equipment cost approximately $4,000. Efrain emphasizes the importance of tracking costs and potential returns to assess campaign effectiveness.
