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Efrain from Gold Level Media discusses a marketing campaign focused on direct mail and the anticipated return on investment (ROI). He mentions that as a marketing company, they have reduced costs for printing and labor but will include these in their total expenses for accuracy. The team has invested heavily in equipment, including a $50,000 printer for producing flyers and business cards, alongside additional expenditures of around $4,000 for other necessary tools. Efrain emphasizes the importance of these investments in generating revenue to cover their costs.