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In this video, Efrain from Gold Level Media discusses a marketing campaign focused on direct mail for their services. He emphasizes the importance of calculating the Return on Investment (ROI) and shares insights on expenses, noting that although they received certain printing and labor costs for free due to owning a marketing company, he will include these costs for transparency. Efrain highlights that they recently invested around $50,000 in new printers and approximately $4,000 for additional equipment to produce business cards, flyers, and more. He aims to provide a clear understanding of the financial implications of their marketing strategy.