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In this tutorial, Lauren from Proposify discusses the importance of countersigning proposals before sending them to clients. She confirms that countersigning can enhance the sales process, supported by data showing proposals with a countersignature have a 12% higher close rate based on an analysis of over 1.6 million proposals. Additionally, she emphasizes the effectiveness of electronic signatures, stating that they make proposals 3.4 times more likely to close and expedite the process by 32% compared to traditional signing methods. For further insights, viewers are encouraged to access the "State of Proposals 2020" report.