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In this nonprofit tutorial, Michael from MSA shares tips for writing an effective press release. Start with an attention-grabbing headline formatted in bold, capitalizing the first letter and proper nouns. The first paragraph should include your city, date, and a compelling opening line. Write the release as you want it published, making it easy for journalists by clearly answering the who, what, when, where, why, and how. Consider including a relevant quote to personalize the story. Finally, add an about section at the end to introduce your organization and its work, helping journalists understand your mission better.
