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Scott Bartnick, co-founder of Otter PR, discusses press release distribution in this video tutorial. He reviews previous videos on what press releases are, their types, and their value. The focus here is on how to effectively distribute a press release to reach a wider audience. Bartnick emphasizes two main reasons for distribution: improving SEO and gaining visibility through reputable affiliate sites, like Yahoo Finance and Bloomberg. When a press release is distributed via a wire service, it can appear on various platforms, enhancing the story's exposure and credibility. The goal is to leverage these platforms to get your narrative in front of a larger audience.