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In this tutorial, Scott Bartnick, co-founder of Otter PR, discusses the distribution of press releases. He emphasizes the importance of getting your press release in front of a broad audience after creating it. Bartnick outlines two main reasons for distribution: enhancing SEO and generating link juice, as well as the visibility of your narrative on prominent sites like Yahoo Finance and Bloomberg. He explains that a well-distributed press release can increase the chances of being featured on various affiliate platforms, thus broadening its reach and impact. The video aims to guide viewers in effectively disseminating their press releases.
