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In the tutorial, it is emphasized that direct mail remains the most effective fundraising method for non-profits, significantly outperforming digital channels. While direct mail can yield a response rate of 5.1% from established contacts such as donors, volunteers, and former employees, email only averages a 0.06% response rate, making direct mail 81 times more effective. Although email is relatively inexpensive, it still requires considerable time and effort to produce. Therefore, for non-profits aiming to optimize their outreach strategies and maximize engagement, a focus on direct mail is strongly recommended over digital approaches.
