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snail mail for non-profits is still its still the big gorilla digital and online social media those are the cherries on top of your sundae but the real real ice cream is with direct mail so take for example that direct mail for a houseless so donors or people that you know at your non-profit your volunteers uh you know former employees if they left on a good on good terms so your house list is generally going to get a 5.1 response rate when you send mail now email has a 0.06 response rate so direct mail is 81 times more effective than email and what what makes email though seem to be the powerhouse is because it is fairly cheap im not saying free its fairly cheap it still costs you time and energy to produce those emails but youre going to expect a 0.06 response rate so if youre trying to maximize your time and energy direct mail is really where you want to focus so when you say response rate our use are you calculating not just like the the delivery rate and of email the deliver
