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Direct mail remains a crucial tool for non-profits, outperforming digital efforts like email and social media. While email has a low response rate of 0.06%, direct mail typically yields a much higher response rate of 5.1%, making it 81 times more effective. The lower cost of email may give the impression of a powerhouse tool, but it still requires significant time and effort to create. For non-profits looking to maximize their outreach effectiveness, focusing on direct mail for communication with donors, volunteers, and former employees is highly recommended.